she's never going to read this, but it's still interesting
so the person with the extremely cold corset takes last night has now decided that dress history folks are straight-up lying about the purpose of corsets. because we just love them so much, I guess?
she found this ad:
and therefore knows corsets were Totally About Waist Reduction First And Foremost, Always And Forever, Amen
I have. some thoughts.
the main one being that nobody claimed corsets were never used to waist-train back then
the secondary one being that many ads for "form-reducing corsets," at least the ones that I found, make a distinction between "normal" corsets and their product:
It's a specialty product, not what the average woman is wearing on a daily basis. Is its existence messed up? Yes! But nobody has been disputing that pressure on women to look a certain way, and fatphobia, are awful. The issue in question is: was the primary function of an average (in this case Victorian/Edwardian) corset waist reduction? It seems to me that the ad supplied- again, for a specialty garment that was not seen as an ordinary corset -does not prove OP's point.
so let's look at some ordinary corset ads, shall we?
(don't freak out too much about the "baby/child corsets"- I've worked with extant examples many times, and they're just lightly stiffened vests. you couldn't lace a kid down in them if you tried- not that you should, obviously)
(Pliability, elasticity, comfort- but no mention of waist reduction as a selling point)
(this one is an unusual design, but I'm including it because it mentions support- and specifically breast support -not once, but twice. It also instructs ladies to measure their waists OUTSIDE their clothing- which will result in a larger measure even than we commonly use for custom corsets nowadays. note that a 2" lacing gap was common, per a corsetiere quoted in Valerie Steele's The Corset: A Cultural History)
(Flexibility and comfort, yet again.)
(Rather a ridiculous one, including the implication that you need an elegant corset to snare a husband and therefore economic security and love, but the bottom left text says "What an improvement the Madam Warren corset. And how comfortable.")
so we've clearly got comfort, support, and ease of movement at the forefront of the average consumer's mind, for so many ads to mention such thing. a number also don't have much text at all:
(The Celebrated EEE is my hypothetical burlesque name, but I digress.)
of the first twenty random ads that come up when I do an image search for "corset advertisement," eleven mention health and/or comfort, and only one directly mentions waist reduction- while advertising, again, a separate specialty "reducing" corset.
am I saying it never happened? absolutely not. I have NEVER been saying that. tightlacing did happen. obviously reducing corsets existed. I would not deny any of this
am I saying that, clearly, support and comfort were thought so high on the average corset-wearer's priority list that manufacturers played to those attributes more than waist reduction when constructing/advertising corsets, implying that they are NOT, in fact, the same thing as a Kim K waist cincher? yes
(file under: things I cannot believe I have to fucking say, and yet here we are)